The Daily Mail in UK reveals the ugly truth about organic and natural beauty products claiming to be chemical-free. Alice Hart-Davis, a beauty publicist, wrote about the ugly truth about beauty and one thing is for sure; in the beauty world, “natural” is the new black. 
  
Alice wrote: “I’ve lost count of the times a press officer handed me a product with the words, ‘97% natural’. I usually scan through the ingredients listed on the back…. Glyceryl Stearate, Emulsifying Wax, Cetyl Alcohol, Stearic Acid, Isopropyl Palmitate as top ingredients after water. Are those all natural and organic? Usually the publicist looks nonplussed, often replying, ‘they’re all naturally derived.’”

Technically, these ingredients are “natural” even if they don’t sound natural, simply because they haven’t been made in a laboratory – another neat demonstration of how convoluted the whole issue of “natural” versus “chemical” has become. 
  
The term “natural” is very broad, making it hard to know precisely what it means. 
  
It’s an important and political hot potato too, as shown when US law-makers introduced a Safe Cosmetics Act which will enable the US Food and Drug Administration to investigate whether ingredients in personal care products might have harmful effects.

Today’s beauty consumers want “natural products” and are increasingly against any ingredients with names they perceive to be chemicals, particularly those that they judge to be toxic. When they think of natural skincare ingredients lists they should contain items they understand… extracts of flowers and herbs, clays, minerals, oils and waxes. 
  
But the fact that a long list of chemically adapted ingredients is still classed as natural in many products is pretty confusing. 
  
That view so exasperates the Royal Society of Chemistry (RSC) that it has offered £1 million to anyone who can show it a chemical-free product. So far, the RSC’s money remains safe, but that’s not going to change the prevailing mood. 
  
When you push people to say what exactly they mean by wanting “chemical-free” skincare they become a bit more specific. What they want to avoid are harsh or toxic chemicals that might be bad for their skin. 
  
One thing people don’t want on ingredients lists is sodium lauryl (or laureth) sulphate (SLS or SLES), the foaming agent in everything from shampoo to toothpaste. It’s a known irritant, though it tends not to be a problem because it’s used in wash-off products. Another one is parabens, a family of preservatives in cosmetics with great success for the past 50 years but which has become the bogeyman of the cosmetics industry. Yet the evidence against them is not conclusive. 
  
We at Paul Penders believe that there should be far more honesty and openness at certifying organic bodies giving their OK to many “certified organic cosmetics” that contain downright chemicals, or other ingredients that are even questionable to be called natural.

Paul Penders Company stays away from being certified organic by 3rd parties. No false marketing claims are being made ever. No “feel-good” slogans that are not backedup by the naked truth and long time experience we have. We have our own R&D staff who works with pride and true honor and…. a 100% commitment to using natural and organic, ethically produced highest standard ingredients … for over 40 years.